Analytics to Drive the Next Best Action

Next best action marketing has gained a great deal of momentum in recent years. That’s because companies are increasingly focused on gathering, analyzing, and acting on insights for appropriate actions to take with individual customers. For instance, let’s say a bank customer applies for a new credit card. Bank officials can use transactional, lifecycle status, […]

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Branding Isn’t About Being Cool On Social Media

I’m deeply cynical about most brands — and the odds are that you are, too. According to a survey last year most people say they wouldn’t care if more than 73% of brands disappeared tomorrow. And although strong brands can outperform the stock market by 120%, only one in five brands are actually perceived as making a meaningful […]

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alina in front of eiffel tower small

Branding Isn’t About Being Cool On Social Media

I’m deeply cynical about most brands — and the odds are that you are, too. According to a survey last year most people say they wouldn’t care if more than 73% of brands disappeared tomorrow. And although strong brands can outperform the stock market by 120%, only one in five brands are actually perceived as making a meaningful […]

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alina in front of eiffel tower small

Branding Isn’t About Being Cool On Social Media

I’m deeply cynical about most brands — and the odds are that you are, too. According to a survey last year most people say they wouldn’t care if more than 73% of brands disappeared tomorrow. And although strong brands can outperform the stock market by 120%, only one in five brands are actually perceived as making a meaningful […]

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Why You Shouldn’t Target the “Most Likely to Respond” Prospects

by Bruno Delahaye, Predictive Analytics, SAP A few months ago, I was talking with a friend who happens to be one of the top executives in a large EMEA bank. He asked me a very intriguing question, “Why do you think my bank isn’t targeting the prospects who are the most likely to respond to […]

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Why You Shouldn’t Target the “Most Likely to Respond” Prospects

by Bruno Delahaye, Predictive Analytics, SAP A few months ago, I was talking with a friend who happens to be one of the top executives in a large EMEA bank. He asked me a very intriguing question, “Why do you think my bank isn’t targeting the prospects who are the most likely to respond to […]

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Why You Shouldn’t Target the “Most Likely to Respond” Prospects

by Bruno Delahaye, Predictive Analytics, SAP A few months ago, I was talking with a friend who happens to be one of the top executives in a large EMEA bank. He asked me a very intriguing question, “Why do you think my bank isn’t targeting the prospects who are the most likely to respond to […]

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Cast Your Vote! Topic Selection for Next #askSAP Analytics Innovation Community Call

What are the #askSAP Analytics Innovations Community calls? They’re a quarterly series of LIVE, interactive calls hosted by SAP Analytics experts where we discuss SAP’s latest innovations in analytics. They’re also an opportunity for YOU to direct the discussion, get your questions answered, and come away with some useful advice. Our last call on SAP […]

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Cast Your Vote! Topic Selection for Next #askSAP Analytics Innovation Community Call

What are the #askSAP Analytics Innovations Community calls? They’re a quarterly series of LIVE, interactive calls hosted by SAP Analytics experts where we discuss SAP’s latest innovations in analytics. They’re also an opportunity for YOU to direct the discussion, get your questions answered, and come away with some useful advice. Our last call on SAP […]

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Cast Your Vote! Topic Selection for Next #askSAP Analytics Innovation Community Call

What are the #askSAP Analytics Innovations Community calls? They’re a quarterly series of LIVE, interactive calls hosted by SAP Analytics experts where we discuss SAP’s latest innovations in analytics. They’re also an opportunity for YOU to direct the discussion, get your questions answered, and come away with some useful advice. Our last call on SAP […]

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