alina in front of eiffel tower small

Branding Isn’t About Being Cool On Social Media

I’m deeply cynical about most brands — and the odds are that you are, too. According to a survey last year most people say they wouldn’t care if more than 73% of brands disappeared tomorrow. And although strong brands can outperform the stock market by 120%, only one in five brands are actually perceived as making a meaningful […]

Read full story Comments { 0 }
alina in front of eiffel tower small

Branding Isn’t About Being Cool On Social Media

I’m deeply cynical about most brands — and the odds are that you are, too. According to a survey last year most people say they wouldn’t care if more than 73% of brands disappeared tomorrow. And although strong brands can outperform the stock market by 120%, only one in five brands are actually perceived as making a meaningful […]

Read full story Comments { 0 }

Why You Shouldn’t Target the “Most Likely to Respond” Prospects

by Bruno Delahaye, Predictive Analytics, SAP A few months ago, I was talking with a friend who happens to be one of the top executives in a large EMEA bank. He asked me a very intriguing question, “Why do you think my bank isn’t targeting the prospects who are the most likely to respond to […]

Read full story Comments { 0 }

Why You Shouldn’t Target the “Most Likely to Respond” Prospects

by Bruno Delahaye, Predictive Analytics, SAP A few months ago, I was talking with a friend who happens to be one of the top executives in a large EMEA bank. He asked me a very intriguing question, “Why do you think my bank isn’t targeting the prospects who are the most likely to respond to […]

Read full story Comments { 0 }

Why You Shouldn’t Target the “Most Likely to Respond” Prospects

by Bruno Delahaye, Predictive Analytics, SAP A few months ago, I was talking with a friend who happens to be one of the top executives in a large EMEA bank. He asked me a very intriguing question, “Why do you think my bank isn’t targeting the prospects who are the most likely to respond to […]

Read full story Comments { 0 }

Cast Your Vote! Topic Selection for Next #askSAP Analytics Innovation Community Call

What are the #askSAP Analytics Innovations Community calls? They’re a quarterly series of LIVE, interactive calls hosted by SAP Analytics experts where we discuss SAP’s latest innovations in analytics. They’re also an opportunity for YOU to direct the discussion, get your questions answered, and come away with some useful advice. Our last call on SAP […]

Read full story Comments { 0 }

Cast Your Vote! Topic Selection for Next #askSAP Analytics Innovation Community Call

What are the #askSAP Analytics Innovations Community calls? They’re a quarterly series of LIVE, interactive calls hosted by SAP Analytics experts where we discuss SAP’s latest innovations in analytics. They’re also an opportunity for YOU to direct the discussion, get your questions answered, and come away with some useful advice. Our last call on SAP […]

Read full story Comments { 0 }

Cast Your Vote! Topic Selection for Next #askSAP Analytics Innovation Community Call

What are the #askSAP Analytics Innovations Community calls? They’re a quarterly series of LIVE, interactive calls hosted by SAP Analytics experts where we discuss SAP’s latest innovations in analytics. They’re also an opportunity for YOU to direct the discussion, get your questions answered, and come away with some useful advice. Our last call on SAP […]

Read full story Comments { 0 }

Big Data Driving Big Results, Survey Finds

The vast majority of executives from companies leveraging big data to drive business are satisfied with the results, according to new research from Accenture. Accenture surveyed C-level executives and other senior technology leaders from 19 countries; 94 percent of executives who have tapped into big data said they are satisfied with the results, the study […]

Read full story Comments { 0 }

Big Data Driving Big Results, Survey Finds

The vast majority of executives from companies leveraging big data to drive business are satisfied with the results, according to new research from Accenture. Accenture surveyed C-level executives and other senior technology leaders from 19 countries; 94 percent of executives who have tapped into big data said they are satisfied with the results, the study […]

Read full story Comments { 0 }
Google+