Companies amass a ton of information about their customers’ behaviors, preferences, and interests through data that’s gathered from customer interactions in various channels. Whether a customer is browsing a company’s product pages to gather information about a product or she engages in a chat discussion with an agent about a service issue, companies can use [...]
Predictive Analysis at SAPPHIRE NOW: What´s in Store for Manufacturing Customers?
by Daniela Maier, Applied Analytics, SAP Most of our manufacturing customers already use some of SAP’s analytics solutions, such as SAP BusinessObjects Dashbords or SAP Crystal Reports, quite intensively. While these tools are great for understanding what has happened in the past in your business, or for checking what is going on right now, relying [...]
Come Hear Great Customer Stories at SAPPHIRE NOW
by Isabelle Nuage, Analytics Marketing, SAP Find out how analytics solutions from SAP can help you turn real time insight into big time results. If you’re attending SAPPHIRE NOW next week in Orlando, you will have the opportunity to hear directly from SAP customers on how they are leveraging analytics to help them gain competitive [...]
How Many Connections Away Are You from “Your Network of Truth”?
by Rani Goel, Applied Analytics, SAP What does “Network of Truth”, or “Moment of Truth” mean for you in your industry? Are they the same? In 1987, Jan Carlzon, the CEO of Scandinavian Airlines wrote in his book “Moments of Truth” that there are 50,000 moments of truth in his company, every day. These are [...]
Better Content Migration to SAP BusinessObjects BI 4.0
By Eric Vallo, EVT, and Thierry Audas, SAP The team at SAP Gold Partner EVtechnologies (EVT) has spoken, blogged, and webinar-ed more than a few times over the last six months about making a better path for your to get to SAP BusinessObjects Business Intelligence (BI), version 4.0. Whether you’ve been following the discussion all along or you’re [...]
Better Content Migration to SAP BusinessObjects BI 4.0
By Eric Vallo, EVT, and Thierry Audas, SAP The team at SAP Gold Partner EVtechnologies (EVT) has spoken, blogged, and webinar-ed more than a few times over the last six months about making a better path for your to get to SAP BusinessObjects Business Intelligence (BI), version 4.0. Whether you’ve been following the discussion all along or you’re [...]
Data Analysis for Marketers: Measuring what Counts, Telling the Story
Marketers have more data at their disposal than ever before, but choosing what to measure – and crafting a visual story to share the insight gained from data analysis – can be a vexing dilemma. A recent post in the UK’s Guardian newspaper sums up what many marketers are facing with a quote that’s often [...]
Data Analysis for Marketers: Measuring what Counts, Telling the Story
Marketers have more data at their disposal than ever before, but choosing what to measure – and crafting a visual story to share the insight gained from data analysis – can be a vexing dilemma. A recent post in the UK’s Guardian newspaper sums up what many marketers are facing with a quote that’s often [...]
The Network of Truth: Enabling Transformation in Governments
By Padmini Ranganathan, Senior Director, Analytics Marketing, SAP Governments are not as far behind as one would think in jumping on the bandwagon of ”Big Data,” analytics, and real-time insights. Fortunately, working at SAP means getting to see how transformational local, regional, and central governments can be. In a recent survey commissioned by SAP, 87% [...]
The Network of Truth: Enabling Transformation in Governments
By Padmini Ranganathan, Senior Director, Analytics Marketing, SAP Governments are not as far behind as one would think in jumping on the bandwagon of ”Big Data,” analytics, and real-time insights. Fortunately, working at SAP means getting to see how transformational local, regional, and central governments can be. In a recent survey commissioned by SAP, 87% [...]
