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Change is Good: Sign Up For A Hadoop Summit

I attended the inaugural European Hadoop Summit in The Netherlands last year, and it was a real eye-opener to see how differently some people see the world of information and analysis. If you have an enterprise analytics background, but “haven’t gotten into Hadoop yet,” I think you should consider going to a Hadoop-focused summit near […]

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What IT Thinks Of Business (And Vice-Versa)?

[Cartoon] When it comes to analytics, IT and Business people don’t necessarily have very high opinions of each other… Read this post in source website.

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Case Study Part 1: BI Solutions Increase Healthcare Efficiency, Drive Pharmaceutical Sales Growth

by Anita Gibbings, BI Product Marketing, SAP The pharmaceutical industry has been undergoing radical change. But instead of letting this have a negative impact on its business, one pharmaceutical company in Portugal has proactively harnessed business intelligence (BI) to strengthen its relationship with customers and stakeholders. It’s been a win-win for both the company and […]

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shutterstock 122842690 300x300 Predictive Analytics to Mine Untapped E Commerce Opportunities

Predictive Analytics to Mine Untapped E-Commerce Opportunities

Consumer packaged goods (CPG) companies are underestimating the growth potential for e-commerce with consumers, according to a recent study by Deloitte. Both CPG executives and consumers expect online sales of food, household products, and personal care products to grow over the next year as well as the next three years, the study notes. However, consumers’ intent to purchase these […]

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The Future is Predictive Analytics – Don’t Get Left Behind

Essentially, most of us are aware on some level that data is being collected about us all the time. Whether that’s mobile habits, buying habits, web-browsing habits…the list really does go on. But how are businesses using this data and getting the most from it with predictive analytics? Many organisations are already reaping the rewards […]

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shutterstock 107966804 300x300 Boosting ROI with Data Analysis

Boosting ROI with Data Analysis

When it comes to big data and data analysis for marketing, business leaders want to understand the return on investment that accompanies the use of the tools needed to generate actionable insight from multiple and disparate data sources. To that end, McKinsey & Co. analysts took a sample among the 400 times they have worked […]

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shutterstock 1519206711 300x271 Not All Big Data is Created Equal – Best Practices for Taking Action

Not All Big Data is Created Equal – Best Practices for Taking Action

The volume of data that’s now available to decision makers is mind-boggling. In fact, 2.5 quintillion bytes of data is being collected every day and the growth in data is simply astounding: 90% of all of the data that’s ever been created has been generated in just the past two years. However, experts warn that […]

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Interview: Where is Predictive Analytics Going?

I caught up with John MacGregor at this year’s SAP TechEd Europe, and interviewed him on the latest trends in Predictive Analytics: What’s your background in predictive analytics? Well, if I said the truth, it would make me sound really old, so I’ll say 30+ [but it’s actually over 40…]. I started off working in […]

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“Big Data” Webinar Series a Theme that Resonated in 2013

by Rukhshaan Omar, SAP With more and more people spending much of their existence in the digital world – whether it’s for work, play, learning, or to socialize– the amount of data being generated passively is growing exponentially. We have seen the volume of data that organizations have to manage and process grow from gigabytes(GB), […]

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shutterstock 113119618 300x220 The Data Analysis of Holiday Shopping Surveys

The Data Analysis of Holiday Shopping Surveys

For retailers that want to know who bought what when this holiday season, in part, to get a jump on planning next year’s marketing campaigns, cutting through all the available information that’s out there can be daunting. There are any number of forecasts, estimates and surveys, not to mention anecdotal evidence, to help retailers make […]

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