nba Analytics, King James and the Next Generation of Moneyball

Analytics, King James and the Next Generation of Moneyball

Perhaps the most visible evidence of the competitive advantage that can be fueled by data analysis is LeBron James’ performance in the NBA playoffs this year and last, compared to previous lackluster post-season play by the Miami Heat superstar. But King James’ less-than-stellar performance on the basketball court happened before he took a hard look […]

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A Flurry of Analytics Activity at SAPPHIRE NOW Orlando – Onsite and Online

Wow, was today a busy one for the SAP analytics social media team, beginning with the keynote to our last video of the day with Elizabeth Milne, from EPM solution marketing, who showed great humor and enthusiasm for the day’s events. Below are day one highlights from the Analytics Campus at SAPPHIRE NOW Orlando: big […]

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dial Mobile Carriers Dial Into Analytics Investments

Mobile Carriers Dial Into Analytics Investments

Quality issues and cost pressures are leading telecommunications carriers to ramp up their investments in analytics tools that can be used to help them improve the customer experience, lower churn, and identify opportunities for improving operational efficiencies, according to a newly-released study from Accenture. Executives across 30 communications and media companies say they plan to invest in network […]

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SAP Announces SAP Lumira and new BI Innovations at #SapphireNOW

If you’ve been following the BI innovation clues we posted over the last two weeks you may already have caught some of the BI news happening at SAPPHIRE NOW this week. We’re excited to share the following news and announcements: SAP Visual Intelligence renamed to SAP Lumira, read the SAP newsbyte Special flash sale of […]

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cusotmerezperience Analytics Adds Personality to the Customer Experience

Analytics Adds Personality to the Customer Experience

Companies amass a ton of information about their customers’ behaviors, preferences, and interests through data that’s gathered from customer interactions in various channels. Whether a customer is browsing a company’s product pages to gather information about a product or she engages in a chat discussion with an agent about a service issue, companies can use […]

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Predictive Analysis at SAPPHIRE NOW: What´s in Store for Manufacturing Customers?

by Daniela Maier, Applied Analytics, SAP Most of our manufacturing customers already use some of SAP’s analytics solutions, such as SAP BusinessObjects Dashbords or SAP Crystal Reports, quite intensively. While these tools are great for understanding what has happened in the past in your business, or for checking what is going on right now, relying […]

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Come Hear Great Customer Stories at SAPPHIRE NOW

by Isabelle Nuage, Analytics Marketing, SAP Find out how analytics solutions from SAP can help you turn real time insight into big time results. If you’re attending SAPPHIRE NOW next week in Orlando, you will have the opportunity to hear directly from SAP customers on how they are leveraging analytics to help them gain competitive […]

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How Many Connections Away Are You from “Your Network of Truth”?

by Rani Goel, Applied Analytics, SAP What does “Network of Truth”, or “Moment of Truth” mean for you in your industry? Are they the same? In 1987, Jan Carlzon, the CEO of Scandinavian Airlines  wrote in his book “Moments of Truth” that there are 50,000 moments of truth in his company, every day.  These are […]

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Better Content Migration to SAP BusinessObjects BI 4.0

By Eric Vallo, EVT, and Thierry Audas, SAP The team at SAP Gold Partner EVtechnologies (EVT) has spoken, blogged, and webinar-ed more than a few times over the last six months about making a better path for your to get to SAP BusinessObjects Business Intelligence (BI), version 4.0. Whether you’ve been following the discussion all along or you’re […]

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blog storytelling 2012 Data Analysis for Marketers: Measuring what Counts, Telling the Story

Data Analysis for Marketers: Measuring what Counts, Telling the Story

Marketers have more data at their disposal than ever before, but choosing what to measure – and crafting a visual story to share the insight gained from data analysis – can be a vexing dilemma. A recent post in the UK’s Guardian newspaper sums up what many marketers are facing with a quote that’s often […]

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